When you have to find a good domain name to go with your current business, or because you are setting up a new business you may need some help about the best way to do it.
Firstly, you have to realize that the commonly used names � the ‘beachfront properties’ of the web � are all already acquired by someone else. In fact, it may already be true that every dictionary word hasalready been registered. That is because more and more web users have become clever enough to simply type a likely name into the web address field of their browser. For example, a surfer looking for information about coffee, or wishing to purchase coffee online would just put coffee.com into the web address field. This gives an acceptable result, and is faster than using any search engine. The owners of the site, of course, get large amounts of free visitors to their web properties.
Such generic names � like fruit.com, resume.com and so on may be open to bids by their owners, but be willing to spend hundreds, or millions of dollars. I take it as read you are not in this market, which is ridiculously inflated, but wish to buy a new, relevant name, which fits with your business or subject for your new web site.
Doing it this way, there are many smart ways to proceed. Too look at them, I’ll use an example. My theme for the new internet site I want to create is collectibles. I do a fast check, and find that all the dot suffixes for the word collectibles itself are taken – .com, .net, info and so on.
One option is to add a good adjective, and create a two-word name. Things like large-collectibles.com, discount-collectibles or golden-collectibles.com may work for your site, and still give potential visitors a good indication of what your web site is about. Using free keyword tools like keyworddiscovery you can enter your keyword and actually discover what search terms your audience is using when looking for the subject.
Actually doing this, words like avon, military, nascar and so on are popular words ready to combine with ‘collectibles’, depending on whether they are in accord with the subject of the projected web site. Even MyCollectibles has a ring to it (think of myspace.com).
In some cases, this method of discovering what searchers want will actually reveal a good idea for the theme of your new site.
On the other hand, if your subject has a geographical element, you can use that element with the theme of your site � mytown-collectibles, discount-mystate-collectibles or similar.
You can also consider the option is adding a single letter prefix. For my subject, this would give me iCollectibles or eCollectibles, or the hyphenated forms, as a good set to look at. You could even use a given name in combination with the focusof your projected site, depending on how familiar you would allow your online business to be � jacks-collectibles.com.
Another way of proceeding is to buy a meaningless name, and spend some effort on its branding. Words like google, orbitz, expedia and netscape are examples of this. It’s hard to believe, but these were formerly words missing from any dictionary. Who would not like to own those domains today?
