TITLE:
The Numerous and Exquisitely Profitable Benefits of
Affiliate Marketing
AUTHOR: Jorge M. Vega
COPYRIGHT: 2006 by Jorge M. Vega – All rights reserved
WORD COUNT: 1085
FORMAT: This article is formatted to 60 cpl.
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To the average netpreneur, with no product of their own,
without an opt-in list, and with little or no sales
experience, Affiliate Marketing can easily represent the
chance of a lifetime, a gift from Heaven, if you will.
It’s a viable way to circumvent all the usual
requirements that go hand in hand with starting a home
based business.
For one thing, you stand to save thousands by not needing
to develop and test a product of your own; you just use
someone else’s already proven winner as your own. Also,
you can skip worrying about designing your own website;
here again, use what is supplied for you by the merchant,
and run with it. This saves a lot of headaches, time, and,
you guessed it — money.
You’ll also have the enviable last word on whether or not
to continue promoting anyone’s product based on its
performance. If it doesn’t sell, give it up. You’re your
own boss.
For all the reasons touched upon above, as well as for a
few others not yet discussed for the sake of brevity,
affiliate marketing has evolved into one of the most
effective ways to start an online business. And, for
anyone with a decent website, it’s also one of the
easiest ways to start seeing a profit online.
WHAT’S AFFILIATE MARKETING?
Affiliate Marketing is an agreement between a merchant
(owner of the product), and a website owner (the
promoter). The website owner, or the affiliate, allows
the use of their site for the promotion of the merchant’s
products by linking to the merchant’s website.
In exchange, the merchant pays a commission to the
affiliate on all sales generated by the affiliate.
Every time someone clicks on the link in the affiliate
website and proceeds to make a purchase, the affiliate
gets a commission. Obviously, a commission is earned by
the affiliate only when a customer makes a purchase.
Affiliate marketing programs are described as a win-win
situation, for both the merchant and the affiliate,
because of the pay-for-performance scheme. And, as
you’ll see, both the merchant and the affiliate do enjoy
specific benefits in this arrangement.
HOW THE MERCHANT BENEFITS
There are many benefits on the merchant’s side. It
gives the merchant a wider customer base to advertise
their product or service to. Affiliate marketing gives
the product or service the maximum exposure that it
could possibly get, as compared to any other
traditional advertising technique.
It goes without saying, the more affiliate sites a
merchant has, the higher the traffic, and the higher
the chances of converting visitors into sales.
Affiliate marketing is the equivalent of having an army
of sales people who do all the promoting, and only get
paid a commission if a customer purchases. If their
efforts fail to make a sale, the merchant isn’t out of
pocket one thin dime. The burden of performance is,
thus, squarely on the shoulders of the affiliate.
It’s a “what-have-you-done-for-me-lately?” kind of
scenario.
HOW THE AFFILIATE BENEFITS
As described, an affiliate marketing relationship is a
win-win situation, so the affiliate also enjoys many
benefits.
Foremost among these, is the easy chance to make a profit.
The affiliate can earn by having an ad or link leading to
the merchant’s website, which prospective customers will
hopefully click.
As soon as the customer clicks on the ad on the
affiliate’s site, they’re redirected to the merchant’s
website, and if they make a purchase, the affiliate earns
a commission. The more prospects being referred, the more
profit potential for the affiliate.
Affiliate marketing is an excellent way to earn money
from home. There are no product production costs. The
product is already developed and proven by the merchant.
All you have to do to is find as many prospects as you
can who will visit the merchant’s web site.
Ever wondered how the master affiliate marketers make
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There are countless, capable affiliates who have
mastered the art of convincing prospects to visit the
websites they promote. This elite group of marketers
earns big chunks of money from their grateful merchants.
In affiliate marketing, start up costs are minimal, if
any at all. In addition, there is absolutely no sales
experience required. Most affiliate programs offer
excellent support when it comes to providing marketing
material. The simplicity of affiliate marketing allows
you to be an affiliate marketer with the least cost and
the most support.
You can even build a successful affiliate marketing
business right in the comfort of your own home, which is
what most affiliates do. In affiliate marketing, your
responsibility is simply to find prospects for the
merchant; you do not have to worry about inventory,
order processing, or product shipping. These, along
with customer service, are the duties of the merchant.
Success online starts with real, ‘in the trenches’ type
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Another benefit of an affiliate marketer is the freedom
you enjoy. If the product you’re advertising isn’t making
money, you can dump it and choose another. There are no
long-term binding contracts tying you to products that
are not profitable. As an affiliate marketer, you have the
last word about what you promote.
This kind of freedom is something you’ll never see in the
a offline world if you’re in sales. For instance, if
you’re shoe salesman, and your company’s buyer blew it
this season and bought nothing but alligators, it’s very
unlikely that you’ll turn your back on your career as a
result, and start selling home owner’s insurance, or
kids’ bicycles. Chances are, you’ll have to stick it
out, and hope for something better next year – or, for
a different doggone buyer!
By far, the best benefit of being an affiliate marketer
is an unparalleled opportunity to increase your income;
and, you can make good money even if affiliate marketing
is only a sideline business.
Indeed, as you’ve seen, affiliate marketing is one of the
simplest and most effective business opportunities
available online today, or anywhere else, for that
matter.
