One of the most essential components of the internet is the domain name. It is the identity of your website on the internet. It distinguishes your site from the others and makes it stand out. No two organizations can have the same domain name. These domain names cannot really be bought but can only be leased for a period of 1 to 10 years.
They are many factors involved in choosing a domain name. Firstly it should be catchy and easy to remember so that visitors remember the name easily the next time. Also, it should be simple and should contain only a few characters so that people do not mistype the name and land up on some other site. You should choose a domain name which describes your business clearly. Make sure to mention the name quite often on your site so as to promote your site on search engines. But even if you do not like your domain name later and think you can improvise on it then you can always sell it and make some money.
Buy your name in as many domains as possible like .com, .net or .biz. By doing this you would prevent anyone else from buying a name similar to yours and thereby intercepting your business. For this purpose you will have to buy all these domain names as soon as possible or else you would be regretting later over someone else choosing the domain name of your choice.
Also when choosing a name, make sure that it is nowhere close to that of your competitors. In this case, one small mistype by the customer might take him to the wrong site and you will lose potential business.
Always make it a point to buy alternative domain names. For example if the domain name of your choice is example.com or .net then you should also buy with hyphens example.com and .net. You do not have to maintain each of the sites but you can simply link them to your main site. This is not an expensive practice as domain names are dirt cheap and it helps you to be on the safer side.
You need not worry if all the domain names you like are already being used. These domain names, as mentioned earlier, can be rented only for a maximum period of 10 years. So you can choose a domain name whose duration has come to an end and which is already a hit with the search engines and thereby get traffic to your site easily without doing much.
So take your time to choose a domain name that will serve your purpose the best but do not take too long as it is an important factor in the growth of your business and you should not neglect it.
