One of the most important steps that you can take in creating and growing your business is to engage in domain brand protection. Not only can it influence the name of your business, it can add to your bottom line as well. In the early days of the Internet, naming your site may have been an afterthought. Today, it should be at the top of your to-do list when starting up.
Simplifies the process of finding you for clients and customers. In order to grow your business online, or in the brick and mortar world, you need to make it easy for customers to find you. If your company is known as Red Designer Bracelets, then you should take the guesswork out of it for the people who will be most interested in obtaining your products. Adding a “dot com” onto the end of a company name is generally the best way to accomplish simplification.
Leads to overall branding initiatives that are vital to profitability. An important step in branding is getting your name on everything, and by everything, that includes your website names as well. Registering every extension possible, or at least the most popular, and routing them through the desired one, is the best way to accomplish this task. Wherever your potential customers go, you want to be super easy to find.
Gives the impression of complete professionalism. If your site name does not bear a strong similarity to your company name, then you are automatically in danger of appearing unprofessional. When online activities were not as central to everyday life, the impact may have been negligible. However, times have changed and so has Internet, and business, culture. Today, domain guarding failure says to your potential clients and customers that you are a day late and a dollar short from having a well run business.
Protects your position from other individuals and companies. In the online world, a domain can be worth thousands of dollars or more depending on how profitable the business is. Securing popular names before the companies, who are most likely to use them can do so has become a lucrative endeavor in and of itself. Do not assume that you are safe from getting yours sniped. If you run a profitable business, even if it has a somewhat unique name, do not just assume that you are in the clear, and that you can take the appropriate steps, “when you get around to it.” Securing your domains is almost as important to the daily operations of your business. Act when you can, and make sure to lock in other extensions that snipers may use to cause your customers or clients confusion.
Domain brand protection is of primary importance to 21st Century business culture. Plan for the future, and claim your stake in the digital world.
