How Can People With Javascript Turned Off Read Your Ads

Just about all of the contextual advertising services and many other types of services use JavaScript to include their ads on your website. This is great because its easy to put the code on your website, have ads running and then forget about it. But what about those users who have Javascript turned off?

Well first of all they wont see anything. Your content that is below it will just move into the space and you wont get credit for the adview or the chance to have a click or sale from that user. Analysis of my last 1 million unique visitors shows that 7.5% of them have JavaScript turned off.

7.5% of 1 million is 75,000 unique visitors! Thats 75,000 people who would be viewing the site without any ads and without me having a chance to monetize their visit in any way!

So, how can you solve this issue?

Well thankfully browsers have built into them an alternative tag for JavaScript and its called the *noscript* tag. This tag has been around forever and is nothing new. It also doesnt modify existing JavaScript on your page and therefore can be implemented without violating any of the Terms of Service from Google, Yahoo, Chitika or any other services.

So how can you implement this into your page so that something will show where your ads normally do and what can you put there?

You can use any type of affiliate marketing or commission systems out there. The simplest is to place some Amazon books or products in the noscript code. You can see an example of how I did this with some code and some images of a website with Javascript turned on and off at:
Heres how you implement it. Using Google AdSense as an example, you place their code that they give you on your website. Then just below that you place a noscript set of tags. Inside those tags you place what you want to appear if the end user doesnt have it Javascript turned on. I have included some books from Amazon in a simple table, but you can always put text links or other forms of advertising there.

You can include whatever youd like in place of what appears. It doesnt need to conform to the same size or width of the Google ad, so if you just want a 120×20 button or some text there thats fine.

Just about all of the contextual advertisement services and many other types of services use JavaScript to let in their ads on your website. This is great because its easy to put the code on your website, have ads running and then forget about it. But what about those users who have Javascript turned off?

Well first of all they wont see anything. Your content that is below it will just move into the space and you wont get credit for the adview or the find to have a click or sale from that user. Analysis of my last 1 million unique visitors shows that 7.5% of them have JavaScript turned off.

7.5% of 1 one thousand thousand is 75,000 unequalled visitors! Thats 75,000 masses who would be viewing the site without any ads and without me having a chance to monetize their visit in any way!

So, how can you solve this issue?

Well thankfully browsers have built into them an alternative tag for JavaScript and its named the *noscript* tag. This tag has been around forever and is nothing new. It also doesnt modify existing JavaScript on your page and therefore can be implemented without violating any of the Terms of Service from Google, Yahoo, Chitika or any other services.

So how can you implement this into your page so that something will show where your ads normally do and what can you put there?

You can use any type of affiliate marketing or deputation systems out there. The simplest is to place some Amazon books or products in the noscript code. You can see an case of how I did this with some code and some images of a website with Javascript off on and off at:
Heres how you follow through it. Using Google AdSense as an example, you place their code that they give you on your website. Then just below that you place a noscript set of tags. Inside those tags you place what you want to appear if the end user doesnt have it Javascript off on. I have included some books from Amazon in a simple table, but you can always put text links or other forms of advertising there.

You can let in whatever youd like in place of what appears. It doesnt need to conform to the same size or width of the Google ad, so if you just want a 120×20 button or some text there thats fine.

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